Founded in 1976, just for fun, by 3 friends totally in love with life, colors and freedom, the brand Mitchumm stands out and consolidated during the 80's under Daniele Tino's creative direction.
In the early 2000's Daniele has been supported by his son Alex who joined the company and, like his father, has a strong creative flair and an innate enterpreneurial spirit.
Together they have created a unique and exclusive style, with a non-confromist spirit, characterized by an innate and timeless elegance, typical of the italian style, but at the same time with a modern twist.
Following in his father's footsteps, Alex wanted to put his signature on the collections breaking the mold of traditional masculine elegance, designing collections with a unique twist.
Based on what has always been, and still is, the philosophy of Mitchumm: "NON-BLACK", Alex has skillfully married tradition and innovation resulting in looks and accessories from bold colors and unique fabrics,
for both textures and printing techniques, still strictly Made in Italy.